Conventional hearing aids are presently being delivered in the context of a low-volume, high margin business model, often referred to as the Lexus Model-a reference to the high cost associated with luxury products available to only those who are fortunate enough to be able to afford them.
How does this method apply to hearing aid devices?
Because of this unbalanced landscape-currently 80% of people who require hearing aids do not have them. Add to that the lengthy final delivery of the product which can take up to several weeks and even month's and it is easy to see why this is an outdated paradigm that desperately needs change. To put some numbers behind this theory, it is estimated that there are approximately 6 million hearing aids sold worldwide to a market of 562 million people who need them.
Until now, one of the reasons for the high cost of hearing aids is that no technology existed that permitted mass production.
Sonomax in partnership with VitaSound stores have changed the conventional delivery model of hearing aids by introducing an affordable hearing aid called the Sono3TM. The Sono3TM is a low cost, groundbreaking hearing aid that will fit most mild to moderate hearing losses. It is comfortable, discreet and can be fit in about an hour-just like your glasses at LensCrafters®