Sonomax Announces Phase I Success

 

LABORATORY PROOF-OF-PERFORMANCE OF SELF-FIT CUSTOM EARPIECE
Montreal, Quebec, August 21st, 2009. Sonomax Hearing Healthcare Inc. (SHH:TSX Venture
Exchange) announces objective, scientific proof of the company’s ability to develop a technology to
produce an off-the-shelf, self-fitting, custom earpiece.
The company recently completed scientific proofs of concepts and has now graduated to, and has
successfully completed Phase I of, a five phase development program whose objective is to have a
self-fit custom earpiece available to the retail public in limited quantities this coming winter and full
rollout to the consumer market scheduled for spring 2010.
The V4 (its working title) is expected to be a one-of-a-kind product -- an instant-self-fit, off-the-peg,
custom earpiece that offers absolute comfort, never falls out, and delivers crystal clear sound quality
for music, Bluetooth™ headsets, and other in-ear apps. The product will be mass producible at a
fraction of current cost, which will make it extremely competitive in the high-end earpiece market.
For market size context, credible studies project sales of 945 million music playing devices in 2010
with aftermarket earphones and Bluetooth™ headsets tracking at 45%-70%.
Phase I successfully delivered a V4 3D prototype model/speaker housing combined with
modified/fitted V3 silicone earpiece. This proof-of-concept provides the feel/sound of the final
product.
As a matter of corporate policy, Sonomax will announce success or failure of each of the remaining
four milestones. The next milestone, proof-of-performance of a delivery mechanism that inflates a
V3 earplug as per fit function criteria, is scheduled for August 31, 2009.
Private Placement
To contribute to working capital requirements in the course of implementing its program to develop
and commercialize self-fit custom expansion earpieces, the company announces that it has received
conditional regulatory approval to proceed with a private placement of up to 50,000,000 units at a
price of $0.02 per unit, for maximum gross proceeds to Sonomax of $1 million.
Each unit will consist of one common share and one common share purchase warrant. Each warrant
comprised in the units will entitle the holder to purchase one additional common share of Sonomax at
a price of $0.05 for one year following the closing date and at a price of $0.10 for a period of four
years thereafter.
The private placement will be effected pursuant to prospectus exemptions under applicable securities
legislation and is expected to close on or before September 8th 2009. The private placement is
subject to receipt of all necessary corporate and regulatory approvals, including that of the TSX
Venture Exchange. The securities issued in the private placement will be subject to a four-month
"hold period" under applicable securities legislation and the policies of the TSX Venture Exchange.
There are currently 162,412,953 common shares of Sonomax issued and outstanding.
About the NEW Sonomax
Sonomax is a developer and licensor (OEM) of in-ear technologies. The company's patented instant
“self” custom-fitting earpieces deliver the most comfortable sound enhancing earpieces in the world.
This unique technology enables a wide range of applications such as earphones for the music and
gaming markets, hearing protection for military and industrial applications, affordable hearing aids
and the ever expanding Bluetooth™ headset business vertical.
For further information please contact: Nick Laperle, President & CEO
nlaperle@sonomax.com, (514) 932-2674 ext 2229 or (877) 766-6629 ext 2229
This news release contains certain forward-looking statements that reflect the current views and/or expectations of
Sonomax Hearing Healthcare Inc. with respect to its performance, business and future events. Such statements are subject
to a number of risks, uncertainties and assumptions. Actual results and events may vary significantly. The TSX Venture
Exchange has not reviewed and does not accept responsibility for the adequacy or accuracy of this release.

LABORATORY PROOF-OF-PERFORMANCE OF SELF-FIT CUSTOM EARPIECE

Montreal, Quebec, August 21st, 2009. Sonomax Technologies Inc. (SHH:TSX Venture Exchange) announces objective, scientific proof of the company’s ability to develop a technology to produce an off-the-shelf, self-fitting, custom earpiece.

The company recently completed scientific proofs of concepts and has now graduated to, and has successfully completed Phase I of, a five phase development program whose objective is to have a self-fit custom earpiece available to the retail public in limited quantities this coming winter and full rollout to the consumer market scheduled for spring 2010.

The V4 (its working title) is expected to be a one-of-a-kind product -- an instant-self-fit, off-the-peg, custom earpiece that offers absolute comfort, never falls out, and delivers crystal clear sound quality for music, Bluetooth™ headsets, and other in-ear apps. The product will be mass producible at a fraction of current cost, which will make it extremely competitive in the high-end earpiece market.

For market size context, credible studies project sales of 945 million music playing devices in 2010 with aftermarket earphones and Bluetooth™ headsets tracking at 45%-70%.

Phase I successfully delivered a V4 3D prototype model/speaker housing combined with modified/fitted V3 silicone earpiece. This proof-of-concept provides the feel/sound of the final product.

As a matter of corporate policy, Sonomax will announce success or failure of each of the remaining four milestones. The next milestone, proof-of performance of a delivery mechanism that inflates a V3 earplug as per fit function criteria, is scheduled for August 31, 2009.

Private Placement

To contribute to working capital requirements in the course of implementing its program to develop and commercialize self-fit custom expansion earpieces, the company announces that it has received conditional regulatory approval to proceed with a private placement of up to 50,000,000 units at a price of $0.02 per unit, for maximum gross proceeds to Sonomax of $1 million.

Each unit will consist of one common share and one common share purchase warrant. Each warrant comprised in the units will entitle the holder to purchase one additional common share of Sonomax at a price of $0.05 for one year following the closing date and at a price of $0.10 for a period of four years thereafter.

The private placement will be effected pursuant to prospectus exemptions under applicable securities legislation and is expected to close on or before September 8th 2009. The private placement is subject to receipt of all necessary corporate and regulatory approvals, including that of the TSX Venture Exchange. The securities issued in the private placement will be subject to a four-month "hold period" under applicable securities legislation and the policies of the TSX Venture Exchange.

There are currently 162,412,953 common shares of Sonomax issued and outstanding.

About the NEW Sonomax

Sonomax is a developer and licensor (OEM) of in-ear technologies. The company's patented instant “self” custom-fitting earpieces deliver the most comfortable sound enhancing earpieces in the world. This unique technology enables a wide range of applications such as earphones for the music and gaming markets, hearing protection for military and industrial applications, affordable hearing aids and the ever expanding Bluetooth™ headset business vertical.

For further information please contact: Nick Laperle, President & CEO

nlaperle@sonomax.com, (514) 932-2674 ext 2229 or (877) 766-6629 ext 2229

This news release contains certain forward-looking statements that reflect the current views and/or expectations of Sonomax Technologies Inc. with respect to its performance, business and future events. Such statements are subject to a number of risks, uncertainties and assumptions. Actual results and events may vary significantly. The TSX Venture Exchange has not reviewed and does not accept responsibility for the adequacy or accuracy of this release.

 

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